Hey. My Sjoerd — CEO & Founder mission is to raise global AI productivity. Change is inevitable. Innovation is non-negotiable.

AI is changing the way we work. People just don't know how.

I build & help innovation-driven companies turn AI into a strategic advantage — from vision to scalable, pragmatic implementation. I combine AI, Data Science, and Social Psychology to build systems that learn, adapt, and scale human potential.

Founder, CEO, Fractional AI Product Officer / Interim C-Level (AI, Product, Growth)

Selected highlights

'Present

Typetone - CEO & Founder

2022-current

AI regulatory compliance

CoolblueDPG MediaDEGIROBynderCoolblueDPG MediaDEGIROBynder

Head of AI & Data

2016-2022

Various Companies

Innovation is
non-negotiable.

Fractional AI Officer

-

Freelance

[01] Who I am

I’m Sjoerd de Kreij — a founder and AI strategist helping companies accelerate innovation through AI, data, and behavioral insight. As a Fractional AI Product Officer and C-level leader, I bridge strategy and execution to turn ambitious ideas into products. My mission: raise AI productivity and help organizations thrive in the age of AI.

"Change is inevitable. Technological innovation is the only way we can solve our problems as a society. Without productivity gains, inflation and welfare state are unsustainable"

Sjoerd

Founder & CEO

[02] What I do

Most organisations struggle with innovation and forget moving forward. I help hem go forward, fast.

AI Leadership
Hands-on executive guidance as Fractional AI Product Officer or Interim C-level
AI & Product Strategy
Translate AI potential into a clear, actionable product roadmap — from vision to shipped outcomes.
Behavioral Adoption
Combining social psychology with product design to ensure AI systems are not just built, but used, trusted, and loved.
Data-Driven Decision Making
I bring structure, measurement, and clarity to innovation — aligning teams around evidence, not opinions.

[03] Work

Sjoerd has been a pragmatic leader at several multi-billion Euro companies, specializing in growth and product teams with an AI edge. He has earned recognition for founding Typetone, the first generative AI startup in the Netherlands.